OVERVIEW:
Being small allows a business to focus on the community. For Main Street Bank of Bingham Farms, MI, that meant being able to provide clients with all the benefits of larger banks, but with a personal touch. With a client base primarily residing within about 15 miles of what was then a single location, the bank turned to Effectv to build brand awareness and help increase deposits and loan activity.
STRATEGY:
Effectv developed a campaign focused on the surrounding communities that were most relevant. Television advertising, designed to reach a client base that could range from young families to retirees, generally more affluent and educated, focused initially on Detroit Tigers baseball as well as additional sports programming like the NFL and U.S. Open tennis and general-interest programs.
SUCCESS:
Main Street Bank saw a 90% increase in overall traffic, including website visits, in-person visits, and phone interactions. The bank also saw revenue increase by 30%.