OVERVIEW:
Broadley’s Plumbing, Heating & Air Conditioning has been a trusted provider of energy services in Cape May and Atlantic counties in New Jersey for over 90 years. A family-owned business, Broadley’s prides itself on top-notch customer service and efficiency. Broadley’s built a strategy with Effectv designed to generate awareness, attract new customers, and reinforce its brand identity.
STRATEGY:
To make the most of its campaign, Broadley’s partnered with national brands such as Mitsubishi and Bryant Heating & Cooling Systems to capitalize on co-op opportunities as well as offer credibility to its products and service offerings. Effectv used data and insights to deliver Broadley’s ads in linear and multiscreen content to homeowners and families looking for home improvements. Broadley’s focused its campaign efforts in Cape May and Atlantic counties, running 30-second commercials on popular networks like ESPN, HGTV, Fox News, and Hallmark. To reach audiences on every screen, Effectv served thousands of additional impressions on streaming platforms including Xfinity On Demand, Pluto TV, and more.
SUCCESS:
Broadley’s has seen tremendous success since launching its new campaign – even in the difficult landscape of the COVID-19 pandemic. Not only has the company received numerous direct leads that customers have credited to its commercials, Broadley’s has also seen a 1,540% increase in organic website traffic year-over-year.