Client Resource Center:
COVID-19
Insights for Navigating Your Business Through COVID-19
As the COVID-19 situation continues to evolve, it can be challenging to know what to do next. But adapting is key. That’s why we’ve put together the latest insights and tools—from viewership trends to marketing tips—that you can use to make the best advertising decisions for your business. These will be updated regularly, so check back often!
By the Numbers:
TV Viewership Data
See how TV viewership is changing. Our data offers timely insights about how people are watching TV during this time.
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+38%
more time spent watching VOD
+6%
more time spent watching live TV
+79%
more time spent with cable news
+22%
more time spent with tv during the day
Source: Comcast Viewership Data – National Footprint, 3/30/20 through 4/26/20 vs. same period one year ago.
Insights from
Kevin O’Leary
Watch this special message to Effectv clients from Shark Tank’s Kevin O'Leary and CNBC, with guidance on sustaining and growing your business during uncertain times.
Watch Now
Best Practices for Growing Business
Explore TV and advertising trends and learn how to help your business come out stronger than ever.
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Tips for
Auto Advertisers
Discover how to make your dealership stay top-of-mind with your target audience.
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Reaching Sports
Viewers
Among sports fans, over 90% of their viewing is of non-sports programming. Learn how to reach the same sports viewers across other programs and screens.
Read MoreADDITIONAL RESOURCES:
Visit the Small Business Resources and Small Business Advice pages from CNBC
for additional tips and insights for small businesses.
