Client Resource Center:
COVID-19

Message from our General Manager, James Rooke

During this challenging time, we want you to know that we are in this together. As your business partner, we will stay flexible, considerate, and attentive to you and your business needs. Hear from our General Manager, James Rooke, on what we are doing to support your business.

Insights for Navigating Your Business Through COVID-19

As the COVID-19 situation continues to evolve, it can be challenging to know what to do next. But adapting is key. That’s why we’ve put together the latest insights and tools—from viewership trends to marketing tips—that you can use to make the best advertising decisions for your business. These will be updated regularly, so check back often!

By the Numbers:
TV Viewership Data

See how TV viewership is changing. Our data offers timely insights about how people are watching TV during this time.

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+38%

more time spent watching VOD

+6%

more time spent watching live TV

+79%

more time spent with cable news

+22%

more time spent with tv during the day

Source: Comcast Viewership Data – National Footprint, 3/30/20 through 4/26/20 vs. same period one year ago.

Insights from
Kevin O’Leary

Watch this special message to Effectv clients from Shark Tank’s Kevin O'Leary and CNBC, with guidance on sustaining and growing your business during uncertain times.

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Best Practices for Growing Business

Explore TV and advertising trends and learn how to help your business come out stronger than ever.



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Tips for
Auto Advertisers

Discover how to make your dealership stay top-of-mind with your target audience.



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Reaching Sports
Viewers

Among sports fans, over 90% of their viewing is of non-sports programming. Learn how to reach the same sports viewers across other programs and screens.

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ADDITIONAL RESOURCES:

Visit the Small Business Resources and Small Business Advice pages from CNBC
for additional tips and insights for small businesses.

TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next