Research & Reports

Subscribe to our content

Part of being a trusted resource for our partners is sharing our industry expertise. Let us put our insights to work for your business.

Filter by
Research/Report

The TV Viewership Report For 2H 2023

Explore The TV Viewership Report For 2H 2023
Research/Report

LGBTQ+ Voters Report

Uncover LGBTQ+ voters' political leanings and media consumption habits with the LGBTQ+ Voters Report. Download now for critical insights for your campaigns.

Research/Report

Advertising for Growth: Key Strategies to Supercharge Brands

Growth is a positive force. Ultimately, all of the marketing funnel factors that go into why brands advertise – including driving awareness, building trust, increasing sales – are designed to stimulate a brand’s growth.

Infographic

The Sports Replay: A Campaign Analysis of Sports Advertising

With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?

Research/Report

The 2023 Comcast Advertising Report

Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.