Introducing
The Halo Effect Series

The first in the three-part series, this study produced with TVSquared,
analyzes TV’s impact on digital during the COVID-19 pandemic,
highlighting the importance of staying on air and adapting
creatives/schedules regularly for optimal performance.

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Data Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

Watch In Focus Episode 2

Missed the latest webcast or want to re-watch it? Catch up on-demand to learn more about addressable TV, featuring Effectv media experts Kelly Perone and Lisa Ahern.



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Download the Addressable TV eBook

Think you know everything about addressable TV advertising? Think again. Learn how addressable TV advertising can deliver the right message to the right customers.


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Watch In Focus Episode 1

Missed the latest webcast or want to re-watch it? Catch up on-demand to learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.


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Subscribe to In Focus

In these ever-changing times, we want you to know that we are in this together. Tune in to our bi-weekly webcast series designed to help business owners and marketers learn from industry experts and keep up with the latest viewing trends.


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Insights on Sustaining and Growing your Business During COVID-19

We understand businesses may need some extra guidance navigating the current situation, and we’re here to help.



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OTT: What it is & How to Add it to your Marketing Mix

In episode 5 of the “All Advertising is Local” video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today’s viewing landscape.

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OTT And Its Place In The TV Ecosystem

As consumers stream more content to their devices of choice, Over The Top (OTT) has become more and more important for advertisers to use as a marketing channel. Learn more in our latest white paper.


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Top Three Opportunities for Auto Marketers

Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles

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What is “TV”? [Infographic]

TV consumption is on the rise, and at the same time “TV” has evolved from the physical device in the living room to refer to many different aspects of premium content viewing.



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Consumer, Industry Changes Shift Automotive Advertising Strategy

Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV and digital strategies and more.



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Learn Why the Best Political Advertising is Driven by Data

In episode 4 of the “All Advertising is Local” video series, political experts unveil strategies any advertiser can benefit from.

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Regional Marketers Discuss their Strategies

In episode 3 of the “All Advertising is Local” video series a new report shows TV viewership is up and highlights data-driven opportunities.

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TV Ad Planner

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next