Data Insights and Analysis
Part of being a trusted resource for our advertisers is sharing our industry expertise with our partners. Let us put our insights to work for your business.
2021 Perspectives from the Agency Leadership Council
Marketers are rethinking their strategies and considering new ways to reach audiences. Take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.
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VIDEO
Watch Episode 7
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
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INFOGRAPHIC
8 Key Trends About Hispanic Audiences [Infographic]
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
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RESEARCH/REPORT
The Halo Effect: Digital Loves TV
The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
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RESEARCH/REPORT
Digital Campaigns that Include TV Drive Stronger Advertising Results
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
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VIDEO
Watch Episode 6
Missed the latest webcast or want to re-watch it? Catch up on-demand to learn auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.
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VIDEO
Brand Inclusivity Drives Business Results
It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.
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RESEARCH/REPORT
The TV Viewership Report For Q2 2020
The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
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RESEARCH/REPORT
Findings from the Q2 TVR and A Return to Sports
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
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BLOG, RESEARCH/REPORT
TV and OTT: A Winning Combination
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
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