Putting Viewership Data to Work for TV Campaigns
Watch NowResearch Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business.
Regional Marketers Discuss their Strategies
In Episode 2 of the “All Advertising is Local” video series, regionally-focused marketers sit down to discuss their respective marketing tactics.
Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel
2019: A Pivotal Year for Premium Video
We asked industry leaders: what are the key themes that will propel the premium video economy forward this year?
TV: The Missing Piece of the Attribution Puzzle
Data and practical steps at your fingertips in this guide to reach your strategy goals.
Top Marketers Talk Local Strategy
In Episode 1 of a new video series, “All Advertising is Local,” nationally-focused marketers sit down to discuss their local tactics.
What’s Next for Video: Predictions for 2019
On World Television Day, we’re making the top 5 predictions emphasizing all types of video content.
Tips for Impacting Auto Sales with Cable TV
Todd Hauser, VP of Automotive Sales sits down with Car Biz Today and gives recommendations on how dealers can drive sales growth.
Driving Dealership Growth with Targeted TV
Todd Hauser, VP of Automotive Sales sits down with Car Biz Today and gives recommendations on how dealers can drive sales growth.
Audiences & Attribution: The Next Frontier of Healthy Campaigns
Andrea Zapata, VP of Research & Insights shares the latest trends in delivering better healthcare category advertising.
Reach Missed Audiences
National advertisers can expand campaign reach and reduce waste by thinking strategically about their local advertising efforts, as outlined in a new case study.
TV Drives Online Search
Discover how the type of TV matters when finding your audience.
The Evolution of Political Advertising
As Dan Sinagoga, VP, political advertising, Effectv explains, political ads helped drive unprecedented midterm voter turnout.
