Data Insights and Analysis
Part of being a trusted resource for our advertisers is sharing our industry expertise with our partners. Let us put our insights to work for your business.
For Political Marketers:
TV Viewership Myths and Realities
With the ups and downs of 2020, it’s no surprise that viewers tuned into
the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
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RESEARCH/REPORT
How Telehealth Advertisers Can Stand Out
As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
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RESEARCH/REPORT
TV’s Strong Halo Effect Will Enhance Digital Campaign Performance
The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.
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BLOG
The Evolution of Media Measurement
A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.
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VIDEO
Utilizing Data-Driven TV as a Full-Funnel Marketing Solution for Auto Advertisers
In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
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RESEARCH/REPORT
Mini Report: Women as Audiences and Consumers
Women make up a powerful consumer group, controlling most purchase decisions and showing loyalty to brands they trust. In this mini report, we provide insights into this important audience and how to reach them with strategic TV ad campaigns.
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BLOG
You Need More Mentoring Right Now. Here’s How to Get It
Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.
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VIDEO
Watch Episode 10
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.
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RESEARCH/REPORT
The TV Viewership Report For 2H 2020
In the latest issue, cable TV saw its highest share of time spent—compared to previous quarters of recorded data—with 71% of time spent being with cable. Get the latest viewership data and insights from the second half of 2020.
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BLOG
Findings from the 2H TVR and 'The Rise of Live'
The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
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