Data Insights and Analysis
Part of being a trusted resource for our advertisers is sharing our industry expertise with our partners. Let us put our insights to work for your business.
New Latino Voter Report
Latino voters make up a large and growing group that can be decisive at the polls. In this report, learn about Latinos’ voting trends and how to reach them in persuasive and impactful ways.
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VIDEO
Watch the Culture Conversations Webcast Episode 6 Replay
Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
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RESEARCH/REPORT
Mini Report: Reaching the Growing LGBTQ Population with Thoughtful Advertising
A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business.
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BLOG
Rocking the Rainbow: The Purposeful Way to Celebrate Pride
Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
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VIDEO
Healthcare Marketing to Meet the Moment
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
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RESEARCH/REPORT
Understanding Asian American Audiences and How to Reach Them
The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
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VIDEO
Watch the Culture Conversations Webcast Episode 5 Replay
Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
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VIDEO, BLOG
What Is Addressable Advertising and How Can It Help Boost Business?
Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
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RESEARCH/REPORT
How Telehealth Advertisers Can Stand Out
As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
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RESEARCH/REPORT
TV’s Strong Halo Effect Will Enhance Digital Campaign Performance
The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.
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