How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far.
There’s no denying the workplace looks different these days with many companies adopting in person, virtual and/or hybrid options for employees who crave flexibility. Remote and hybrid work have replaced the in-office 9-to-5 workday in some cases, and people are changing careers, leaving their companies, and pursuing new ventures more frequently than ever before.
Watch a video interview featuring Michael Braunstein, Director, Advanced TV at Effectv, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.
The Asian American and Pacific Islander (AAPI) population makes up a growing voter segment. In this report, we'll delve into demographics, review voting trends, discuss successful outreach strategies, and look at TV viewing habits.
Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.