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5 Steps to Multiscreen TV Advertising Success

Explore 5 Steps to Multiscreen TV Advertising Success
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The Modern Buyer's Journey: Look at the Funnel Differently

Consumers take a fluid approach to engaging with brands that can seem more like a winding mountain trail than a straightforward tunnel. Buyers today can skip to purchase without knowing a brand, get stuck in the consideration phase, or change their minds - just like hikers may take shortcuts, circle back, or wander off the path completely.