It’s the most wonderful time of the year and new research highlights the importance of holiday programming.
In 2021, 92% of households tuned into holiday content, watching an average of 20 hours throughout the season.1 Whether it’s a live holiday special on TV or a classic Christmas movie streaming on a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences.
“As the TV viewing landscape changes, so does holiday programming,” Travis Flood, Effectv’s Director of Customer Insights, shared. “Consumers still love getting together with their families to watch holiday programming, and today, many are turning to streaming services to do so. By analyzing the way consumers are watching, advertisers can ensure they’re reaching their audiences wherever and however they choose to watch.”
To learn more about how holiday programming impacts viewing behavior and how to reach viewers, check out Effectv’s latest infographic below.
1. Comcast Aggregated Viewership Data. Dates: 11/25/2021 – 12/25/2021, Total HHs.