Make Change, Drive Results
Submitted by Lee Singletary | Published: December 18, 2020
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The automotive sector is on the rebound, with OEMs and dealerships in all tiers working through recovery from the global pandemic that shook the market. Automotive retailers are adjusting to a “new normal” that’s here to stay as the industry transforms.
Forward-thinking auto brands are staying two steps ahead of consumer expectations, changing the way cars are sold by rolling out innovative technology – both online and offline – and challenging the traditional dealer franchise system. Combined with maintaining ad spend and visibility, strategic auto dealers are successfully continuing to grow throughout the pandemic.
Learn more in a guide, Make Change, Drive Results: Automotive Marketing Learnings to Increase Engagement & Sales.
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