Make Change, Drive Results
Submitted by Lee Singletary | Published: December 18, 2020
The automotive sector is on the rebound, with OEMs and dealerships in all tiers working through recovery from the global pandemic that shook the market. Automotive retailers are adjusting to a “new normal” that’s here to stay as the industry transforms.
Forward-thinking auto brands are staying two steps ahead of consumer expectations, changing the way cars are sold by rolling out innovative technology – both online and offline – and challenging the traditional dealer franchise system. Combined with maintaining ad spend and visibility, strategic auto dealers are successfully continuing to grow throughout the pandemic.
Learn more in a guide, Make Change, Drive Results: Automotive Marketing Learnings to Increase Engagement & Sales.