The Halo Effect:
TV as a Growth Engine
Data Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.
Research Shows both New and Established Companies can Drive Outcomes with TV
TV is the ultimate marketing vehicle for brands to convey their identity, appeal and unique position in the marketplace. Check out an infographic to learn the seven reasons brands are accelerating their path to TV and more.
World Television Day: A Modern TV Primer
We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.
Watch Episode 8
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.
Find Your Fans: Debunking Five Myths About Sports Advertising
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...
Three Cross-Tier Strategies to Implement Today
There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.
Watch Episode 7
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
8 Key Trends About Hispanic Audiences [Infographic]
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
The Halo Effect: Digital Loves TV
The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
Digital Campaigns that Include TV Drive Stronger Advertising Results
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.