Retail Furniture

Retail Furniture Spending is Strong

The US has the largest furniture industry in the world, generating an estimated $304 billion in revenue in 2018.¹

The furniture industry is full of options for online and brick-and-mortar shopping experiences. A retailer’s objective should be to place its brand at the top of the consumer’s mind before and during the purchasing phase so the spending in its business grows. So how do you reach your target furniture shoppers, knowing that they are engaged with an increasing number of screens and devices? It doesn’t have to be complicated when you have a media expert that knows where to find the right audience.

_{¹ https://www.statista.com/outlook/17000000/109/furniture/united-states}

The Right Media for Furniture Shoppers

Over 70% of U.S. consumers who made a furniture purchase in the past 12 months spend an average of 5-20 hours per week on the internet. Over 68% of these furniture customers watch 10 or more hours of television per week.²

Furniture retailers have an array of opportunities to reach audiences of any age, on any screen, whenever they are engaged in their media of choice. Crafting the right message and executing the right campaign strategy are key to the success of your business.

_{² Scarborough USA+ (Jan16-Nov17): Adults 18+ who have purchased furniture in the past 12 months.}