Effectv uses aggregated first-party Comcast data insights and multiscreen TV to help educators connect with potential students across every screen.
est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Students have an abundance of choices when it comes to their education. To ensure they find you, Effectv delivers your message to the right audience at the right time.
Latest Insights: See how using a mix of advertising strategies can boost college enrollment.
Effectv offers a range of data-driven advertising solutions that help you reach engaged audiences through premium content across TV, streaming, and video on demand.
First- and third-party data insights help us segment the audiences you want to reach based on demographics, trends, and more.
Explore the Comcast Difference
Deliver your ad to your target audience with accuracy no matter how or where they’re watching.
Explore Audience Targeting & Multiscreen Delivery
Receive reporting metrics that reveal your campaign’s performance and its impact on ROI.
Explore Reporting & Attribution
*Estimate based on 2022 U.S. census of broadband subscriber households in Comcast-represented U.S. counties.
CASE STUDY
See how a trade school partnered with Effectv to increase brand recognition among its primary target audience.
Read more