MTV

Who's Watching

51% Age 18-34
35% Age 35-54
14% Age 55+
42% Male
58% Female
20% College Grad
30% HH Income $30K-$49,999
15% HH Income $50K-$74,999
28% HH Income $75K+
45% Home Ownership Own
51% Children in HH At least 1
SOURCE

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. 

One Sheet

Featured Programs

  • Teen Mom
  • Jersey Shore Family Vacation
  • Fear Factor
  • Catfish: The TV Show
  • MTV Video Music Awards
  • Ridiculousness
  • The Real World
  • Total Request Live
  • Are You The One?
  • Siesta Key

For more information on how to advertise on MTV, contact your local Effectv Representative.

*Please note network insertion dependent on market

Programming Highlights

The Challenge: Total Madness

MTV celebrates the franchise that invented the reality-competition genre with the season 35 premiere of The Challenge: Total Madness kicking off on Wednesday, April 1st at 8:00 pm (ET). The highly-anticipated hit series will feature 90-minute when the explosive new season returns to a solo game format where no one is safe and it's every traitor for themselves. Twenty-eight players will face strenuous challenges in pursuit of the $1 million-dollar prize with a shocking twist, unleashing mental warfare like never before.

What's Playing

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