Who's Watching

48% Age 18-34
38% Age 35-54
14% Age 55+
40% Male
60% Female
23% College Grad
25% HH Income $30K-$49,999
16% HH Income $50K-$74,999
36% HH Income $75K+
49% Home Ownership Own
51% Children in HH At least 1

MTV is the world’s premier youth entertainment brand for P12-34. MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy, Grammy and Peabody award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.

One Sheet

Featured Programs

  • Jersey Shore Family Vacation
  • Floribama Shore
  • Ex on the Beach
  • Teen Mom
  • Catfish: The TV Show
  • MTV Video Music Awards
  • The Busch Family Brewed
  • Are You The One?
  • Ridiculousness

For more information on how to advertise on MTV, contact your local Effectv Representative.

*Please note network insertion dependent on market

Programming Highlights

MTV Video Music Awards

Following New York Governor Andrew M. Cuomo's Monday morning press briefing, MTV announced that the 2020 "VMAs" will return to New York City on Sunday, August 30th at Barclays Center. This year's screen breaking spectacle will bring together music fans worldwide and pay homage to the strength, spirit and incredible resilience of NYC and its beloved residents. Spanning all five boroughs - Brooklyn, The Bronx, Staten Island, Queens and Manhattan - music's biggest night will feature epic performances from various iconic locations. The health and safety of artists, fans, industry, staff, and partners is of the utmost importance. Show producers alongside Barclays Center management have been working closely with state and local officials to implement best practices for everyone involved. Among the measures all parties involved have aligned to include extensive social distancing procedures, meaningful capacity limitations, the virtualization of components where possible, and limited capacity or no audience. Details and potential options to come at a later date based on the science and data in New York. Barclays Center and ViacomCBS are unequivocally committed to ensuring that the show does not compromise the health and safety of anyone involved in the event.


What's Playing

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