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Retail

Trent Bedding

OVERVIEW:

Recognizing that more consumers are researching purchases online before going to a “brick-and-mortar” store, Trent Bedding of Bowling Green, KY, wanted to drive traffic to its website, thus improving its search rank. Then, they wanted to bring those online browsers from the web to their store to close the sale.

STRATEGY:

Targeting an audience that consists primarily of women, Comcast Spotlight helped Trent Bedding hit the mark with television advertising on a wide cross-section of top networks, including E!, HGTV, Lifetime, Oxygen and FOX News. Their humorous television advertising was supplemented with eye-catching banner advertisements on Xfinity.com.

SUCCESS: