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Automotive

Team Toyota

OVERVIEW:

Having an in-house creative team dedicated to ensuring consistency in advertising campaigns has been helpful for Team Toyota of Langhorne, PA. It has enabled them to successfully drive awareness and increase sales based on their monthly programs and incentives. By partnering with Comcast Spotlight, they ensured those creative messages reached the right audiences to deliver their desired results.

STRATEGY:

Team Toyota took advantages of Comcast Spotlight’s geographic segmentation capabilities, focusing their advertising within three zones in the Philadelphia area. They also decided to “go deep” with their television advertising strategy, placing ads on at least 10 targeted television networks. That plan was supplemented with online advertising on Xfinity.com, designed to reinforce their television commercials by incorporating similar characteristics and core messages.

SUCCESS: