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Automotive

Spartan Auto Group

OVERVIEW:

Delivering better year-over-year results is the goal of every sales organization. For Spartan Auto Group of Lansing, MI, achieving that goal meant increasing in-store and online traffic. As a longtime partner with Comcast Spotlight, the dealership took advantage of targeted, multi-screen advertising solutions to make an impact in the neighborhoods where its core customers lived.

STRATEGY:

In addition to taking advantage of television advertising on a wide range of original primetime programming on an array of cable networks, Spartan Auto took advantage of Comcast Spotlight’s unique ability to reach sports fans. The dealership advertised during college football and basketball games, NFL coverage, Detroit Tigers baseball games and more. On Xfinity.com, the dealership took advantage of the ability to run roadblock advertising approximately once per month, typically focused on promoting end-of-month sales promotions.

SUCCESS: