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Retail

Sno-White Outdoor Power Equipment

OVERVIEW:

With a new location (just six months old) in a competitive market, Sno-White Outdoor Power Equipment of Southington, CT, wanted to build name recognition and boost sales. To do all of that, they turned to Comcast Spotlight for a multi-screen advertising campaign to reach area homeowners and landscapers.

STRATEGY:

Focusing on two local zones, and taking advantage of co-op funding from one of the brands the store carries, a pair of creative television commercials aired on networks like Discovery, History and ESPN, a perfect match to the shows Sno-White customers talked about in the store, like Shark Week, Ax Men and Pawn Stars. The plan also included sports broadcasts such as New York Yankees games and NASCAR races. Extending the reach of their television advertising, Sno-White used in-banner advertising on Xfinity.com, which included the ability to link directly to the company website for additional information.

SUCCESS: