Smart Home Gym System


A retailer of smart home gym systems serves consumers around the country and sought to test whether high household reach and frequency would provide a notable lift in campaign effectiveness.


We randomly separated major markets into “control” and “test” markets. The client booked linear campaigns with its usual levels of reach and frequency in the control markets of Sacramento/Los Angeles, Portland, and New York. Simultaneously, it used San Francisco, Seattle, and Chicago as its test markets, booking linear campaigns with increased reach and frequency.


The client saw a direct correlation between campaign reach/frequency and brand success metrics. In the test markets with increased reach and frequency, the client experienced 47% higher web traffic, 89% higher search click-through rates (CTR), lower search cost per click (CPC), and 35% more sales overall.