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Automotive

RPM Automotive

OVERVIEW:

Sooner or later, everyone who owns a car will need it serviced. When that need arises, being top of mind with consumers can make all the difference. For RPM Automotive, with several locations in the Jacksonville, FL, market, combining TV and digital advertising was a way to brand itself in the community and drive traffic.

STRATEGY:

Seeking to reach consumers with a vehicle at least seven years old, within a five-mile radius of one of RPM’s locations. Comcast Spotlight’s geographic targeting tools allowed RPM to reach the right neighborhoods effectively and efficiently. TV advertising ran across dozens of top networks, reaching a wide potential customer base. On the digital front, banner advertising on Xfinity.com’s home page and mail center prominently featured a $10 off coupon and linked to RPM’s website.

SUCCESS:

Multi-screen advertising revved up sales for RPM Automotive, with business traffic increasing 5-10%.