PRO Sports Club has been serving the Seattle market for over 45 years. Originally opened to support the city’s local basketball franchise, PRO Sports has since expanded to a multiple-location, full-feature sports and sports medicine facility serving all ages. PRO Sports has a highly seasoned team of marketers and has worked with Effectv for a number of years.
Through the years, PRO Sports Club has continued to grow, change, and improve upon its product, and Effectv has supported its expansion. In a recent campaign, as PRO Sports was rolling out a new product unique to the Northwest, the team looked to us to come up with a specific creative strategy. The strategy needed to address a delicate medical concern in a tasteful, thoughtful, and informative manner. Targeted at post-childbirth women aged 35-54, the campaign used humor to illustrate the challenges brought about by stress incontinence. The media plan reinforced the creative targeting by using networks such as Fox News, The Weather Channel, and Oxygen, which Effectv identified as being popular among this target demographic.
The client started seeing results within days of the campaign launch. Tracking phone calls and website activity, PRO saw notable interest for the specific therapy outlined in the ad. Within the first week of the campaign’s launch, PRO had secured 15 appointments for its new offering.