When it comes to planning family vacations, it’s all about mom: research shows that moms are the primary decision makers about where to go. For the city of Pigeon Forge, TN, that meant they needed to convince moms to choose the historic destination nestled in the Great Smoky Mountains from among the many vacation options available.
Comcast Spotlight helped Pigeon Forge zero in on that “mom” demographic with advertising on networks like ABC Family, Food Network, HGTV, Lifetime, TBS, TNT and TLC and they paired the campaign with interactive online advertising on Xfinity.com, adding valuable impressions and engagement.
- Estimated $2.1 million in visitor spending attributed to the campaign.
- Annual tourism revenue increased 9% year-over-year.
- More than 2,300 leads.
- More than 500 click-throughs from online advertising.