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Retail

OptiCare Eye Health & Vision Centers

OVERVIEW:

It can happen to anyone: objects just don’t look as clear anymore, or a pair of glasses or contacts needs to be replaced. In the competitive world of vision service providers, awareness can be crucial when potential customers need service. That’s why OptiCare Eye Health & Vision Centers, with locations throughout Connecticut, worked with Comcast Spotlight to reach a target audience of moms while also connecting with a wider customer base.

STRATEGY:

OptiCare’s television advertising included networks popular with women, including CNN, Food Network, FOX Network, Lifetime, TBS and TNT. Digital advertising on Xfinity.com added broad reach across multiple demographic groups. Comcast Spotlight’s geographic targeting capabilities enabled OptiCare to focus both its television and digital advertising to areas around its office locations. OptiCare saw excellent results from multi-screen marketing, as year-over-year revenue increased 14%, while new patient interactions increased 9%.

SUCCESS:

OptiCare saw excellent results from multi-screen marketing, as year-over-year revenue increased 14%, while new patient interactions increased 9%.