As it sought to create awareness, build its online presence and bring in more visitors, Olympic Game Farm in Sequim, WA, chose Comcast Spotlight’s multi-screen marketing solutions to reach viewers in its home market and tourists from nearby counties.
As the landmark drive-through wildlife attraction reached its milestone 40th anniversary, a special commercial highlighting that heritage aired on top cable television networks like Animal Planet, Discovery, History, TLC, TNT, Travel Channel, USA and regional sports network Root Sports. Online, banner advertisement featuring one of Olympic Game Farm’s famous “waving bears” and an in-banner video advertisement featuring the park’s television commercial were featured on Xfinity.com.
- 280 click-throughs from banner advertisement (to park’s website).
- More than 100 click-throughs from in-banner video advertisement (to park’s website or Facebook page).
- More than 2,950 online views of commercial on in-banner video advertisement, with more than 630 minutes of cumulative exposure.