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Automotive

Landmark Dodge Chrysler Jeep RAM

OVERVIEW:

Being number one is an enviable position, but it also means your competition has their sights squarely on you. That’s where Landmark Dodge Chrysler Jeep RAM of Morrow, GA, found itself, working to maintain its market-leading share, while fending off more than a dozen competitors.

STRATEGY:

Comcast Spotlight created a multi-screen strategy to help the dealership increase its share of voice and top-of-mind status; bring more traffic into the store and to the company website; and, ultimately, increase sales and market share. A geographically targeted campaign in the zones surrounding the dealership with the most car sales (according to Polk data) included high-profile television networks such as ESPN, TNT, USA, History and A&E. At the same time, in-banner video advertising on Xfinity.com, utilizing the same commercials that were airing on television, provided added reach and the ability to link directly to the dealership’s webpage from the banner advertisements.

SUCCESS: