Meeting established goals is certainly something to be proud of, but there’s always opportunity for improvement. For Hyundai of St. Augustine, FL, that opportunity was close to home. Although the dealer was hitting its objectives, a data analysis by Comcast Spotlight found that it was losing sales in its primary market area, both to other car dealers nearby and to other Hyundai dealers in the market.
Comcast Spotlight worked with the dealer to develop a multi-screen campaign focused on its primary market area – its figurative back yard. By utilizing available marketing funding from the manufacturer, Hyundai of St. Augustine focused on networks that delivered a large number of viewers matching the dealer’s customer profile, and used banner advertising on Xfinity.com’s home page and email sign-in page which highlighted popular models and an available financing offer.
- Dealership is now the top Hyundai dealer in the market, surpassing larger Jacksonville dealerships.
- Consecutive strong monthly sales performances.
- Record-setting month at start of campaign was surpassed by a new record just five months later.