Once you reach the top, the challenge is staying there. For Dillon Ridge Liquors of Dillon, CO, that meant reminding customers about why the store had been voted the best in its category by local residents for 14 years. With a multi-screen advertising campaign from Comcast Spotlight, they set out to continue building awareness, loyalty and, ultimately, sales.
The audience for the campaign was fairly broad: adults over 21, primarily located in the local area surrounding the store. A pair of television commercials airing on top cable networks focused on the store’s extensive selection of beer, wine and spirits, as well as specialty cigars. Digital marketing on Xfinity.com included an in-banner video ad featured one of the commercials, enhanced with links to check the store’s location and hours, learn about the beer of the month, and to join the store’s wine club.
Dillon Ridge Liquors wasn’t just voted as the best in the market for the 15th year, it enjoyed a record-setting financial year as well. Business has steadily increased between 8 and 15% per year when using advertising solutions from Comcast Spotlight.