In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Dan Sinagoga
Friday, August 9, 2019 - 15:08
Effectv recently released Winning TV Strategies for Elections, our new Political ebook that shares valuable data-driven TV ad strategies born out of the lessons learned from the 2018 election cycle.
On the heels of this release, we sat down with Effectv's Dan Sinagoga, VP, Political Advertising,...
Submitted By: Melissa Hutter
Wednesday, August 7, 2019 - 12:27
Instant IMPACT—Effectv's recently launched attribution solution – allows local cable TV advertisers to measure lower-funnel activity, bringing greater accountability to local TV advertising and ultimately allowing Effecrv clients to help drive online purchases.
So how does it work?
By placing a tag...
Submitted By: Dennis Marshall
Monday, August 5, 2019 - 10:54
In this fragmented media environment, local businesses are looking for better ways to reach their potential customers.
Using data to implement “New TV” tactics such as eschewing traditional age, gender, and daypart-based media plans in favor of audience-centric plans is a great way to help local...
Submitted By: Andrea Zapata
Wednesday, July 31, 2019 - 11:57
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. In fact, television viewing across Comcast HHs is at a two-year high. Television remains a compelling advertising platform to reach audiences at scale with its quality programming and viewer...
Submitted By: Lynda Labozan
Thursday, June 27, 2019 - 07:59
The NFL dominates sports viewing, accounting for 27% of all sports viewing on TV in 20181.
While this may not come as a surprise to many, the NFL continues to be one of the most-watched sports in America1 and the source of some of the most-watched shows on TV, period2.
In fact, NFL games accounted...
Submitted By: Brian Harder
Tuesday, June 25, 2019 - 11:46
(All Times Eastern) – July is known as the month we celebrate our independence. On July 4th, people will gather with family and friends for BBQs and picnics as they celebrate America. It all culminates with fireworks displays that make you “ooh” and “ahh” in amazement. While all this happens in one...