Blog

In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Kat Pilnick
January 22, 2020
Brand safety is an ongoing concern for today’s advertisers, with 60% of marketers saying it’s a serious problem for their advertising efforts.
Behind these concerns is a proliferation of disreputable websites and content – nearly 10% of digital ad impressions are surrounded by unsuitable content –...
Submitted By: Jared Solow and Joe Alesi
January 16, 2020

 
We’re all different. Different strokes for different folks, right?
Brands have a general idea of who their target audiences are, but members of those audiences will intrinsically have different and unique needs and wants. While two different people could use an advertiser’s products, they...
Submitted By: Lee Singletary
December 9, 2019
As Effectv hosted its brand relaunch at the famed Studio 8H in New York City, the Effectv Automotive Advisory Council (AAC) gathered for its fourth meeting. The advocacy group, which focuses on cultivating best practices and uncovering new solutions and innovations in advanced advertising for the...
Submitted By: Lisa Ahern
December 3, 2019
At Effectv, we’re always evolving and innovating. We must in order to stay ahead of the constantly-changing business of TV advertising and to continue to meet the evolving needs of our clients.
It’s why we recently changed our name and announced two new solutions that drive growth for our...
Submitted By: Lee Singletary
November 12, 2019
In “Advertising Strategies from Political Experts,” the latest installment of the custom video series presented by Ad Age Studio 30 in partnership with Effectv, media professionals—including Chuck Todd, moderator and host of NBC News’ “Meet the Press,” and Charlie Cook, editor and publisher of The...
Submitted By: Maria Weaver
November 5, 2019
A lot’s changed since Comcast Spotlight launched in 2004.
The business of TV advertising has changed. The way consumers watch TV has changed. The very definition of TV has changed.
Over the years our company has evolved to include more data-driven solutions, audience-based strategies, and results-...