In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Paul Martecchini
May 12, 2020
Emotions play a large role in consumer decisions. But in times of uncertainty – such as this unprecedented period of economic, medical, and safety concerns – emotional connections can be more meaningful than ever.
When brands work to truly connect with their customers, they can increase trust and...
Submitted By: Effectv Blog
March 27, 2020
We asked our female leaders at Effectv about their experiences working as women in advertising and the advice they'd give other women in the industry.    

These successful women also dive into what inspires them and what its like to be a female leader at Effectv.  ...
Submitted By: Effectv Blog
March 24, 2020
With average live viewership of 91% and 115,000 hours of sports programming available on cable¹ – it goes without saying that these high-profile programming options have been a great way to put your business front-and-center during all the action. But what happens now that certain sports...
Submitted By: Michelle Boczonadi
February 27, 2020
This NADA Show was one of the most exciting in recent memory: great energy, strong attendance, standout speakers, and a showroom floor absolutely buzzing. As I was walking the NADA Show floor to speak with auto marketers from around the country, I encountered three recurring themes that will likely...
Submitted By: Lee Singletary
February 18, 2020
Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group—shared their insights into advanced advertising, the next generation of car...
Submitted By: Kevin Bacon
February 7, 2020
In the past two years, use of over-the-top (OTT) services, which Effectv defines as content delivered over an internet connection, has increased 79%*.
As subscription services and ad-supported applications have given viewers new and flexible ways to consume their favorite content and the rise of...