Why We Changed Our Name

Submitted by Maria Weaver
November 5, 2019

A lot’s changed since Comcast Spotlight launched in 2004.

The business of TV advertising has changed. The way consumers watch TV has changed. The very definition of TV has changed.

Over the years our company has evolved to include more data-driven solutions, audience-based strategies, and results-oriented measurement in order to meet the shifting needs of our clients. Effectv – our new name – is the culmination of all those changes.

Watch our video below to learn more about our company’s evolution and our focus on proving the effectiveness of clients’ advertising to drive better business results in the current TV landscape.




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