Submitted by Effectv Blog
June 18, 2020
In response to the coronavirus health crisis, the death of George Floyd most recently and the unrest seen in communities across the country, companies and brands all over the world are taking a stand on racial inequality and social injustice. Some are getting it right, but others are struggling to find the right tone. Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance?
Major leaders in the advertising space - Nadja Bellan-White, Executive Partner, Ogilvy, Esi Eggleston Bracey, COO & EVP, Beauty & Personal Care, Unilever North America, and Maria Weaver, CMO, Comcast Advertising - recently participated in a powerful, authentic conversation about messaging during crises and promoting real, substantial change.
Watch the full conversation below.
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