Submitted by Effectv Blog | September 13, 2020
Today, it is more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Brands in 2020 are making significant changes to their creative and in some more extreme cases their brand and logo. These adjustments are not only the right thing to do, they can have a significantly positive impact on the bottom line.
Sean Cunningham, President & CEO, VAB, Melanie Hamilton, VP, Enterprise Sales, Effectv, and Carlos Santiago, President, SSG & Co-Founder, AIMM (part of ANA) had a conversation on the ways in which diversity and inclusion impact business outcomes for brands. Want to learn more? Download The VAB’s report, Do The Right Thing, here.