Associate Account Executive Program

Submitted by Effectv Blog
October 14, 2019

The following is a Q&A with Effectv Account Executive Kelsey Clements, who graduated from the company’s Associate Account Executive (AAE) Program this past June.

To apply for a limited amount of openings for the 2020 class, click here.

What attracted you to the AAE program?

I liked that I was joining a program that was solely focused on teaching the correct way to sell. With a year dedicated solely to learning, practicing, and gaining hands-on experience, the AAE Program was everything I was looking for in a job right out of college. I was excited that I would have a group of peers going through the program at the same time as me where we could share advice, success, and mentorship. I could also tell that the company invests a lot in the class of AAEs, so I knew they would do anything to help me grow and succeed.

How did your AAE training experience prepare you for a career in advertising sales?

I have competed in sales competitions, and participated in sales programs and networking events, but the AAE Program is hands down the best professional experience I have had. This program has taught me more than I ever thought was possible. I learned so much about myself as a professional and gained invaluable experience by working with top leaders in a Fortune 50 company.

What was your favorite part of the training program?

Traveling with all the AAEs from across the country. It was super helpful to be able to share experiences and get advice from those going through the same thing I was. We had a support system of peers, mentors, and leaders across the entire country. While in training, the leaders and trainers made it very interactive, hands on, and enjoyable. Our AAE class became a family and a safe place to learn, practice, and grow.

Could you describe your typical workday?

No day is the same in the life of an account executive. But I always come in to the office and prospect first. I make a list of leads that I am going to call and then for an hour to two a day, I dedicate that time to calling or visiting prospects. From there, I spend time making presentations, meeting with clients and pulling reports to make sure campaigns are performing successfully. When I am not in the office, I am always keeping my eyes open for leads and businesses that would benefit from advertising with us. Always be prospecting!

What is one piece of practical advice you would give to someone starting out in advertising sales?

In sales, it can be intimidating at first to prospect or ask for the sale, but I try to remember the saying, “If you don’t ask, the answer will always be ‘No.’” Prospecting and cold-calling can be hard, but it truly is a numbers game. The more calls you make, the more appointments you will set, and in turn, the more accounts you will close. It helps to remember that and make it a game. Have fun with it and don’t take it too seriously.

Describe that feeling when you closed your first deal. 

Closing my first deal was the best feeling. As soon as it happened, it gave me even more motivation to go close more accounts and it was a snowball effect. All the work I had been doing for months finally paid off and I felt on top of the world. It definitely gives you motivation to keep prospecting, selling, and closing more accounts. It makes all the hard work worth it!

What would you tell someone who is considering applying for the AAE Program?

I would say definitely apply! I have gained so much knowledge, experience, and skills over the past year. Comcast is an amazing company that is always ahead of its competitors and up to date on technology and data. There are so many resources available to help you succeed and it’s an amazing place to work.


The Associate Account Executive program gives recent college grads and aspiring sales professionals the opportunity to learn the skills and behaviors needed to succeed in the advertising industry, while gaining experience working alongside coaches, mentors, and sellers on real-life projects.

To apply for a limited amount of openings for the 2020 class, click here.


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