In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Maria Weaver
Tuesday, November 5, 2019 - 09:59
A lot’s changed since Comcast Spotlight launched in 2004.
The business of TV advertising has changed. The way consumers watch TV has changed. The very definition of TV has changed.
Over the years our company has evolved to include more data-driven solutions, audience-based strategies, and results-...
Submitted By: Hank Oster
Friday, October 4, 2019 - 13:53
We believe that our work and innovation in recent months to move to a more solutions-based, data-driven approach to advertising will help our clients achieve their goals today and into the future.
That said, we are constantly looking at ways to stay ahead of the rapidly changing television...
Submitted By: Lee Singletary
Thursday, October 3, 2019 - 11:00
In “Putting Viewership Data to Work for TV Campaigns,” the latest installment of “All Advertising Is Local,” the custom video series presented by Ad Age Studio 30 in partnership with Effectv, we interviewed marketing experts to learn more about how advertisers can use viewership insights to reach...
Submitted By: Brian Harder
Tuesday, September 24, 2019 - 14:43
(All Times Eastern) – I declare “too soon." The Autumn equinox just passed and I’ve already spotted holiday merchandise for sale at some local stores. While I think retail giants create a false need for holiday merchandise way too early, there is the notion that this is people’s most favorite time...
Submitted By: Effectv Blog
Friday, September 13, 2019 - 10:01
Small business owners often struggle with how they can make the best use of their limited budgets, and it can be easy to discount the power of traditional television. But the new Effectv Ad PlannerSM makes TV campaigns simple, affordable, and effective for small businesses.

Submitted By: Effectv Blog
Tuesday, August 20, 2019 - 08:14
Entertainment choices have never been greater. We estimate it would take a viewer a whole year of 24/7 TV watching to see all of the original programming produced in 2018.  And with other viewing channels like SVOD services investing more heavily in original content, this trend shows no sign...