In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Lisa Ahern
Tuesday, December 3, 2019 - 08:00
At Effectv, we’re always evolving and innovating. We must in order to stay ahead of the constantly-changing business of TV advertising and to continue to meet the evolving needs of our clients.
It’s why we recently changed our name and announced two new solutions that drive growth for our...
Submitted By: Effectv Blog
Tuesday, November 12, 2019 - 08:18
In “Advertising Strategies from Political Experts,” the latest installment of the custom video series presented by Ad Age Studio 30 in partnership with Effectv, media professionals—including Chuck Todd, moderator and host of NBC News’ “Meet the Press,” and Charlie Cook, editor and publisher of The...
Submitted By: Maria Weaver
Tuesday, November 5, 2019 - 09:59
A lot’s changed since Comcast Spotlight launched in 2004.
The business of TV advertising has changed. The way consumers watch TV has changed. The very definition of TV has changed.
Over the years our company has evolved to include more data-driven solutions, audience-based strategies, and results-...
Submitted By: Maria Weaver
Monday, October 28, 2019 - 11:04
At Effectv, we believe that the happiness, health, and growth of children is the pillar to any strong community.
That’s why we’re committed to making a positive impact in the markets we serve by ensuring children have the opportunity to succeed in the classroom.
For the second year in a row, we...
Submitted By: Effectv Blog
Monday, October 14, 2019 - 14:47
The following is a Q&A with Effectv Account Executive Kelsey Clements, who graduated from the company’s Associate Account Executive (AAE) Program this past June.
To apply for a limited amount of openings for the 2020 class, click here.

What attracted you to the AAE program?
I liked...
Submitted By: Effectv Blog
Friday, October 11, 2019 - 09:21

There’s no silver bullet for winning political elections. But the research suggests that if there is anything close to a silver-bullet for political campaigns, its TV advertising. And in 2020, campaigns need any advantage they can get to come out on top.
Last month, our clients and friends...