The next generation of TV advertising isn’t just about finding your audience on any screen; it’s about finding them on every screen. To truly engage with potential customers, it’s essential to reach them on their TV platform of choice– whether it’s a traditional TV, a laptop, or a mobile device – and put your message on the hottest shows and digital destinations. Learn more about The New TV and get started with your advertising plan today.
Cable TV advertising puts your brand front and center with the people who matter most. With dozens of demographically targeted networks and thousands of shows, we can find the right audience for your message, all day, every day. Your customers will see and remember your name during the programs they enjoy most. Effectv unites the prestige of TV with cutting-edge technology, giving you a branding platform that puts your message in front of your audience efficiently and effectively.
Effectv Streaming enables advertisers to deliver their message to their target audiences within streaming TV and premium video content, wherever, whenever, and however they are watching.
This new iteration of our digital offering expands targeting options for advertisers across a wide range of audience segments, content composition, platform and device delivery, and geography, so each client can create the campaign that best meets their needs.
- Content options include Full Episode Player (FEP), a mix of FEP and long- and short-form TV content, and the inclusion of premium video from top sites and apps.
- Geographic options range from the full Comcast footprint to the designated market area (DMA) level and to the cable zone level, with custom geotargeting incorporating ZIP codes upon request.
- Audience targeting options range from 90+ audience segments for campaigns running only within TV content, to 300+ audience segments with the inclusion of premium video content.
- Platform deliveryincludes set-top box video on demand (VOD), over-the-top (OTT), TV everywhere (TVE), TV, and premium video websites and apps.
- Device delivery includes connected TV, desktop, mobile, and tablet
- Our primary source of inventory is direct relationships with networks and programmers; additional sources include Roku, ad-supported VOD (AVOD) platforms, and direct sourcing via our in-house trading desk.
Most importantly, the wide range of audience segments enables advertisers to run an efficient and effective multiscreen campaign against their desired target. Studies show that adding digital video to a TV campaign drives 16% more reach.1
And Effectv clients who buy both TV airtime and cross-screen placements are overall more satisfied with their customer experience.2
1. Source: Nielsen. "Understanding Campaign Audiences Across TV + Digital." 2019 March 4.
2. Source: Effectv: Customer NPS Survey, March 2019.
Xfinity.com is the high-traffic, content-rich destination where our 23+ million internet subscribers go to stream long- and short-form videos, check email, manage their accounts, read the latest news and more. You benefit from all that activity — reaching your desired audience through streaming video ad placement, well-positioned banner ads and text links, all in a clutter-free environment.
Effectv’s targeting capabilities work with precision by combining our anonymized first-party viewer data with third-party geographic, demographic and psychographic data to work to identify your ideal audience. We then deliver your message to the selected target audience.
Your potential customers may live around the corner, in the city or in the country. Wherever they live, you can deliver your messages and reach your audience efficiently and effectively with Effectv's geographic targeting capabilities.
Since most consumers live within 10 miles of the small businesses they visit,1 you typically get the most bang for your buck by delivering your advertising geographically.
We’ll help you identify the areas where your potential customers live and work, and deliver distinct messages tailored to different locations. Potential customers see the message that’s most relevant to them. Learn more about our local and regional geographic targeting solutions below.1 Lake, Laura. “What Is Local Marketing?” The Balance Small Business. 2018 August 23. Retrieved from: https://www.thebalancesmb.com/what-is-local-marketing-4056069.
Cable television has a rich history of reaching specific audiences and demographics. It’s a powerful tool for your business, and today the ability to focus on lifestyles and interests extends from TV to digital platforms. Our solutions are powered by proprietary planning technology, allowing you to find the right audience for measurable success.
Your local Effectv team can show you how a multiscreen advertising plan can be strategically focused on the consumers you need to reach. Check out our markets section for detailed information about your region.
Since regional brands operate on a larger scale, you need media experts who are ready to prove their impact on your business in markets that matter to you.
Effectv combines best-in-class technology with rich data and the scale to deliver your message. Reaching millions of households across the country, we can deliver video impressions across linear television, Video On Demand and digital solutions—networks, apps and websites viewed on mobile devices, computers and smart TVs.
We combine geographic and demographic targeting in entire markets and individual zones across dozens of television networks and professional-caliber, brand-safe digital video. Our team of industry experts is committed to making advanced solutions easy to execute across screens.
Reaching More of Your Audience
When you reach the right audience for your message, more is better. Effectv has the ability to deliver ads to your desired audience even if they don’t have access to Xfinity products.
Our Interconnect Plus platform (I+) expands your brand’s reach by delivering your message to audiences subscribing to television service from cable, satellite and telephone companies in a single ad buy. Cable advertising has always been an effective way to reach important audiences, and now it delivers even more of those viewers.
By partnering with a trusted leader in the media landscape, your brand will have the opportunity to utilize commercial-level ad exposure data to more efficiently plan your media. You can go deeper than age and gender demographics, basing your media strategy on dozens of key audience attributes.
We combine anonymized, aggregated first-party data with third-party partner data to create customized audience segments that deliver your true target audience. Then we deliver a detailed post-campaign report showing exactly how your campaign delivered, and how it can be improved for future flights.
Addressable TV Advertising
Let us put household-level data to work for your advertising message to most effectively reach your desired audience. Audiences respond better to messages that are relevant to them. Our addressable TV advertising solutions give your message an advantage.
This approach to the rapidly evolving entertainment landscape is one of the many technological and strategic innovations our teams bring to a working relationship with you.
Effectv gives you the ability to view the successful delivery of your campaign through metrics and proof-of-performance reports. Our proprietary report combines engagement metrics for every part of your digital campaign in one comprehensive deliverable.
Mnemonic is Effectv’s award-winning creative agency. Our teams are ready to help your business reach its full potential by creating strategically focused multi-channel campaigns with the goal of delivering memorable engagement between you and your customers.