LINEAR ADDRESSABLE FULL AVAIL BY SPOT
Effectv offers market-wide and regional clients the ability to reach multiple audience segments with custom, creative messages in a single :30 spot placement, enabling you to use TV to deliver the right messages to the right households across an entire DMA.
While watching the same show on the same network, different audiences can see different creative messages. When targeting by creative, ads are delivered at the household level based on audience segments. Non-Comcast households or households that do not fit within the selected audience segments will see a default ad, enabling you to reach a broader audience to build brand awareness.
You’ll also receive a post-campaign report showing performance metrics for each audience segment by network and daypart, providing valuable reach insights and optimization opportunities.
Mnemonic is Effectv’s award-winning creative agency. Mnemonic is ready to help businesses reach their full potential by creating strategically focused multi-channel campaigns with the goal of delivering memorable engagement between advertisers and viewers. Mnemonic can help clients create variations of their ads to appeal to different audiences.