GEOTARGETING

Geographic data and geotargeting capabilities give advertisers scalability and flexibility. Based on the unique needs of each business, we can deliver ads to specific neighborhoods, across multiple cities, or nationwide. We can even deliver variations of the same ad to different geographic locations. With this approach, advertisers can deliver distinct messages tailored to different locations, so potential customers see the message most relevant to them.

Geographic targeting can be combined with addressability, content targeting, or targeting by creative.

Local Advertising
Most consumers live within 10 miles of the small businesses they visit,1 so for many businesses, local advertising is the best option. Effectv enables local advertisers to select from 500+ primary market area (PMA) zones to target at the ZIP code level. Then, advertisers can run geographic marketing campaigns that achieve broad and targeted reach, increasing their opportunity to successfully reach the right audience for their message.

Regional, Multi-Market, and National Advertising
For regional brands operating on a larger scale, Effectv combines best-in-class technology with data and the scale to deliver your message. Use more than 60 designated market areas (DMAs), each made up of zones, to geotarget audiences at the city level.

You can also deliver messages at a regional, multi-market, or national level with a single media buy. Effectv can expand your reach beyond the Comcast footprint and deliver your message to audiences subscribing to television services from cable, satellite, and telephone companies in a single ad buy.

Audience Intelligence
By working with a trusted leader in the media landscape, your brand will have the opportunity to utilize campaign ad exposure data to more efficiently plan your media. You can go deeper than age and gender demographics, basing your media strategy on dozens of key audience attributes.

We combine Comcast data with third-party data to create customized audience segments that deliver your target audience. Then, we provide a detailed post-campaign report showing how your campaign delivered, and how it can be improved for future flights.

AUDIENCE INTELLIGENCE

1. Lake, Laura. “What Is Local Marketing?” The Balance Small Business. 2018 August 23. Retrieved from: https://www.thebalancesmb.com/what-is-local-marketing-4056069.