Bring Your Own Data (BYOD) | 1st-Party Data Targeting | Effectv

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BRING YOUR OWN DATA

Bring Your Own Data (BYOD) helps advertisers reach target audiences at scale using the best available asset: their own customer data. It combines insights from your first-party data with Comcast subscriber data to harness the strength of multiscreen TV and digital. Plus, it provides unique, actionable insights to inform client strategy and maximize every dollar spent on their BYOD campaign.

AUDIENCE TARGETING

Geotargeting

Deliver your ad at the local, regional, or national level.
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Targeting With Addressability

Reach audiences with your chosen characteristics at the household level.
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Targeting by Content

Use data insights to identify the right mix of networks and programming to achieve your campaign goal.
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Targeting by Creative

Deliver different messages to desired audience segments.
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Targeting With Hometown Hub

Put your brand alongside content curated for a specific city.
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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next

"Without question, Effectv's Multi-Screen capabilities fueled ticket sales for us."

Palace Sports & Entertainment

"The response we get from our commercials with Effectv is phenomenal."

Fluke Hearing Instruments

"They not only helped us to create relatable commercials, but effectively delivered them to our target audience."

Main Street Bank

"We were able to reach our specific audience in a very surgical way"

Tish Flooring

"Effectv does a great job in segmenting markets and for me to be able to say these are the audiences I want.. it's a great advantage over broadcast."

Homeport Vermont

"We were able to reach our specific audience in a very surgical way"

Tish Flooring

"Rather than just advertising everywhere, we were able to pinpoint Hendricks County."

Nelson Jewelers

"Becoming partners with Effectv was the perfect choice for us."

Miller's Insurance

"When doing our advertising, I thought cable was out of reach, come to find out - it wasn't."

Hartland Glen Golf Club