Targeting

AUDIENCE TARGETING

Effectv’s audience targeting capabilities use Comcast data along with third-party geographic, demographic, and psychographic data. We use insights from this data to identify your audience and deliver your message in engaging TV and multiscreen content.

Geotargeting

Deliver your ad at the local, regional, or national level.

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Targeting With Addressability

Reach audiences with your chosen characteristics at the household level.

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Targeting by Content

Use data insights to identify the right mix of networks and programming to achieve your campaign goal.

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Targeting by Creative

Deliver different messages to desired audience segments.

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Targeting With Hometown Hub

Put your brand alongside content curated for a specific city.

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Bring Your Own Data

Find your audience with even more precision by using insights from your own data.

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Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

"One of the coolest features is the TV EVERYWHERE approach. It's nice for people to see our commercial on TV and online. It increases our credibility."

Brian J. Mongelluzo

"We utilized both on-air and digital. It was all part of the mix that worked."

Godby Home Furnishings

"When doing our advertising, I thought cable was out of reach, come to find out - it wasn't."

Hartland Glen Golf Club

"I’d recommend Effectv to any business interested in growth."

Button Motors

"We believe preventative care is the standard of care. To get the word out about our practice, we rely on Effectv."

Dr. Barbara Mercado, Generations of Women

"People still watch TV, so I feel like we need to be on TV. We're covered on every aspect of digital advertising with Effectv. "

Jannell Ford

"In banner video on Xfinity.com has been an integral tool that has leveraged us above the other restaurants in the area"

Sterling's Bistro

"We always ask our customers how they've heard about us. A lot of them are saying that they've seen it on Xfinity.com"

Shelby Design Center

"We were able to reach our specific audience in a very surgical way."

Tish Flooring