Our Instant IMPACT tool provides ad analytics to show the immediate impact of your traditional TV campaign on your web traffic. It measures traffic in the 30 minutes after your commercial airs. Then, a custom dashboard shows results, correlating your Effectv campaign with interest in your brand.
With Instant IMPACT, you can:
- See the immediate impact on visitors to your website after your Effectv ad airs
- Measure TV ad effectiveness
- Discover insights to better understand different aspects of your linear TV schedule
- Optimize performance using the learnings from the Instant IMPACT dashboard
Access your own interactive dashboard:
- Measure change in immediate website visitors after your Effectv ad airs
- View conversion metrics
- See results updated on a weekly basis
- Track visitor behavior for your campaign by filtering results by day, zone, device, and creative against one or two website KPIs
Instant IMPACT can help you gain insights about what aspects of your campaign are working, like whether your networks and dayparts are diversified enough. In our case study of more than 40 advertisers, running on 20 or more networks correlated to the greatest lift in traffic, as did running ads during non-primetime dayparts.1
With timely ad analytics, you can even optimize your campaign mid-flight for even greater TV ad effectiveness.
1. Instant IMPACT powered by TVSquared. October 2018 – February 2019.