The X1 Virtual Automotive Showroom

A curated destination for car intenders and an incredible opportunity for advertisers. Car intenders can now explore video content from Showroom sponsors & the latest and greatest reviews and product demos from Motor Trend.

This full-scale, voice-activated, virtual showroom brings the auto showroom right to consumers’ living room. Xfinity subscribers just say “Auto Showroom” into their voice-activated X1 remote or tune to the Auto Showroom channel (1242) from their local channel guide to access.



Go Beyond the :30 Commercial with the Automotive Showroom

An X1 Opportunity

Features and Benefits

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Award-winning X1 Voice technology

Xfinity has revolutionized the TV viewing experience by developing the ultimate operating system for your entertainment experience, controlled by one global voice remote, enabling 15 billion commands in five languages annually.

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Unprecedented targeted reach

Target by DMA or reach 14M+ Xfinity households via voice activation, and more than 23M households overall.

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Effectively reach new audiences

Target the audiences you’re looking to reach, outside of your website and social media channels, by tapping into data insights from Comcast viewership data.

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Extend the shelf-life of your video investment

Brands spend significant resources creating engaging and impactful content.

Let’s Connect

Contact us for more information on Effectv Auto Showroom