Go Beyond the :30 Commercial with the Automotive Showroom
An X1 Opportunity
The X1 Virtual Automotive Showroom provides a curated destination for car intenders and an incredible opportunity for advertisers. Car intenders can now explore video content from Showroom sponsors and the latest and greatest reviews and product demos from Motor Trend- one of the most respected names in the industry. This full-scale, voice-activated, virtual showroom brings the auto showroom right to consumers’ living room. Xfinity subscribers just say “Auto Showroom” into their voice-activated X1 remote or tune to the Auto Showroom channel (1242) from their local channel guide to access.
Features and Benefits
1. Award-winning X1 Voice technology: Xfinity has revolutionized the TV viewing experience by developing the ultimate operating system for your entertainment experience, controlled by one global voice remote, enabling 15 billion commands in five languages annually.
2. Unprecedented targeted reach: Target by DMA or reach 14M+ Xfinity households via voice activation, and more than 23M households overall.
3. Extend the shelf-life of your video investment: Brands spend significant resources creating engaging and impactful content.
4. Effectively reach new audiences: Target the audiences you’re looking to reach, outside of your website and social media channels, by tapping into data insights from Comcast viewership data.